The Verse - Volume 10
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Purple Particulars - thepurplebook

With more and more shoppers taking their business online, it’s important to know just how to get the most out of your Internet shopping experience. In fitting with the theme of this column, purple (of course) can help you shop smart while surfing the Web.

thepurplebook ( www.thepurplebook.com) is a one-of-a-kind, user-friendly, comprehensive Internet shopping guide with more than 1,600 entries. It’s dedicated to informing consumers about the best online shopping opportunities available on the web. The unique style and content of thepurplebook has been specifically formulated to make the act of Internet shopping a more fruitful and enjoyable experience.

These days, you can buy just about anything you want from a web store, and a savvy surfer may even discover some good bargains. However, if you find a web shop by using a search engine, more likely than not you’re shopping from the same sites as everybody else, sites that pay to turn up high in your list of search results. Or, worse yet, sites picked out by a computer.

The staff of thepurplebook has tackled the enormity of the World Wide Web, and whittled it down into manageable portions. They track the thousands of sites found off the beaten path, taking into account the sorts of things a computer doesn’t recognize: style, for example, or authenticity. Whereas search engines choose sites using artificial intelligence, thepurplebook selects them with help from the traditional kind.