The Verse - Volume 39
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Land of Canaan – Flowing with Milk, Honey and Purple

Centered in the north of ancient Canaan, was an ancient civilization, Phoenicia, with its heartland along the coast of modern day Lebanon, Syria, Israel and the Palestinian Territories. The name Phoenicia comes from the Greek word phoinix, meaning purple red. The reason for this name was the famous purple red dye of the Murex snail that was produced in this region. The purple was expensive: the fourth-century BC historian Theopompus reported, "Purple for dyes fetched its weight in silver at Colophon" in Asia Minor.

Phoenician civilization was an enterprising maritime trading culture that spread across the Mediterranean during the first millennium BC, between the period of 1200 BC to 900 BC. Though ancient boundaries of such city-centered cultures fluctuated, the city of Tyre seems to have been the southernmost.

Murex Shells

http://phoenicia.org/industry.html

http://en.wikipedia.org/wiki/Tyrian_purple